Gift expiry
How long collected gifts stay valid, what the shopper sees, and what happens when the window closes.
Gifts are not permanent. You set how long a shopper has to use them.
Setting the window
The campaign has an expiry in minutes. The default is 45, which is long enough to shop without feeling harassed and short enough to create real urgency.
What the shopper sees
The gift stack on the product page shows a live countdown. When it runs out, the stack shows the offer as expired rather than silently disappearing, which is less confusing than gifts that just vanish.
What happens technically
There are two layers, deliberately:
- The claim gate. When the game grants gifts, the server checks the session has not expired. This is minute-accurate and is the real gate.
- The checkout backstop. The discount rules also carry a day-granularity expiry. This is a safety net for a cart that sits open for days, not the primary control.
The practical effect: a shopper cannot come back tomorrow and still get the gifts, and a stale cart from last week will not quietly apply a discount you thought had lapsed.
Choosing a number
- Short (15 to 30 minutes) creates urgency and suits impulse purchases.
- Default (45 minutes) works for most stores.
- Long (a few hours) suits considered purchases where the shopper wants to read reviews or ask someone.
Do not set it so short that a shopper reading your product description watches it expire. That converts urgency into resentment.
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