Why there are no odds, and the words the app blocks
The prize set is identical for everyone, which keeps this out of prize-draw law. The app enforces that in your copy.
This is the most important article here, and the shortest thing to understand: there is no draw.
What actually happens
Every shopper who plays receives the same set of gifts. The cards are shuffled visually so the experience feels like a choice, but the prizes behind them are the ones you configured, and they are the same for the next person.
Nothing is random. Nothing is weighted. There are no odds, because there is no chance involved.
Why that matters
Promotions involving chance are regulated. Depending on where you and your customers are, a genuine prize draw can require published odds, official rules, eligibility terms, a no-purchase-necessary route, sometimes registration or bonding. Ad platforms have their own rules on top.
Because Flip to Win has no chance element, none of that applies. It is a gift with a reveal animation, in the same category as “free gift with purchase”.
The words the app blocks
Your storefront copy must not imply chance, or you lose the protection the mechanic gives you. The app hard-blocks publishing if any of these appear in shopper-facing copy:
win · winner · winning · chance · chances · lottery · sweepstake · sweepstakes · raffle · jackpot · lucky draw · prize draw
Matching is case-insensitive and on whole words. The editor warns you as you type; the server blocks the publish regardless.
Why “Flip to Win” is allowed to contain “win”
The brand name is ours and appears in your admin and on our marketing. The block is on shopper-facing storefront copy you write. Our default copy uses reveal, unlock and collect, and yours should too.
Write it like this
- Not “Win a free gift” → “Unlock your free gift”
- Not “Your chance to win” → “Your gifts are waiting”
- Not “Lucky dip” → “Pick a card”
Your responsibility
The app removes the chance element and blocks the language. It cannot police your ad creative, your email subject lines or your landing-page copy elsewhere. Keep those consistent, or you have reintroduced the exposure the mechanic was designed to avoid.
Related: What shoppers are told · What your policies need to say · Publish failed: blocked words
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