Add the gift stack to your product page

This is the only setup step that touches your theme, and the app opens the right screen for you.

What the block does

The gift stack is what shows a shopper the gifts they just collected, on the product page where they decide to buy. It is also what adds the free-product gift lines to the cart.

Without the block, the gifts are still granted and still apply at checkout, but the shopper cannot see them at the moment it matters most. That removes most of the reason the funnel works.

It is safe to leave in place permanently. The block shows nothing to a shopper who did not play, so your organic and email traffic sees your product page unchanged. See The gift stack is invisible to everyone who didn’t play.

Adding it

1. In the app dashboard, find your campaign and choose Add prize stack.
2. Your theme editor opens with the Flip to Win block already inserted on the product template, previewing your campaign’s destination page.
3. Drag it where you want it. Directly under the add-to-cart button is the usual choice, since that is where the shopper is looking when they decide.
4. Save in the theme editor.

A trap worth knowing about

The theme editor edits one theme. If you place the block on a draft theme and then publish a different theme, the block is not there any more. The dashboard shows whether the block is live on your published theme, so check that indicator rather than trusting your memory of having placed it.

Cart page too

Placing the same block on the cart template is optional but recommended. It gives the shopper a second reminder of what they are about to lose if they abandon.

If it is not showing

See The gift stack block is not showing.