What each plan includes
The practical difference between Free, Standard, Pro and Scale, and which one you probably need.
Full matrix and current prices are on the pricing page. This is the practical version.
Free
300 impressions a month, one campaign, one gift per board, preset designs plus card artwork, our badge on the board, 7-day analytics, help centre support.
Who it is for: proving the mechanic works on your store before paying. A real advertiser burns 300 impressions in a day, so treat it as a trial with no time limit rather than a plan to stay on.
Standard
Unlimited impressions, one campaign, three gifts per board, badge removable, full colour, font and card-art control, 30-day analytics, email support.
Who it is for: one hero product and one board. The three-gift stack is where the “look what I got” pile starts working.
Pro
Three campaigns, unlimited gifts, custom CSS and HTML, unlimited analytics with ROI and CSV export, priority support.
Who it is for: more than one product, or anyone who wants the ROI numbers and the export to prove the case internally.
Scale
Unlimited campaigns, everything in Pro, Priority Plus support.
Who it is for: large catalogues and agencies running boards per collection or per season.
What never changes
The shopper’s experience. Every gate is on merchant tooling. A free-plan board is not a worse game: same animation, same artwork, same speed. Fewer prizes, never a cheaper feel.
Development stores
Free, with every feature, forever.
Related: What counts as an impression · Upgrading, downgrading and cancelling · Development stores
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